Established in 2020, The Loft is located not far from the heart of downtown Keene, New Hampshire. Its cozy bohemian vibe pairs perfectly with big windows of natural light.

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Owner and Stylist, Casey Yardley, has worked in multiple salons across New England and California. Upon moving back to her hometown of Keene, she found that none of the salons were meeting what both the customer and stylist deserved. When the salon she worked at closed, and with her longing for a more intimate feel and personal attention, the notion of the Loft was born.

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The Loft Salon strives to reverse the stiffness and formality that most salons of today have become and get back to the basics of simple, one on one service. We want to enhance the natural beauty of our clients and to achieve an effortless style using our clean beauty brands.

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Our squad is caring, compassionate, and to the core good people. We want to make our clients feel like our number one priority, and have them leaving not only looking but, feeling their personal best. We believe the overall success of salon starts with our artists being happy. We value each member of our team aiming to keep them feeling challenged, inspired, motivated and truly valued.

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On your visit to The Loft, we promise you will be greeted by our friendly and professional team, offered a beverage or snack and a place to sit and relax. Our hope is that you leave feeling like the babe you are. 

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See you soon, XO!