WELCOME TO THE LOFT
LAID BACK. LIVED-IN. EFFORTLESS.
Established in 2020, The Loft is located not far from the heart of downtown Keene, New Hampshire. Its cozy bohemian vibe pairs perfectly with big windows of natural light.
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Owner and stylist, Casey Yardley has worked in multiple salons across New England and California. Upon moving back to her hometown of Keene, she found that none of the salons were meeting what both the customer and stylist deserved. When the salon she worked at closed, and with her longing for a more intimate feel and personal attention, the notion of the Loft was born.
The Loft Salon strives to reverse the stiffness and formality that most salons of today have become and get back to the basics of simple, one-on-one service. We want to enhance the natural beauty of our clients and achieve an effortless style using our clean beauty brands.
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Our squad is caring, compassionate, and, to the core, good people. We want to make our clients feel like our number one priority and have them leave looking and feeling their personal best. We believe the overall success of the salon starts with our artists being happy. We value each team member, aiming to keep them feeling challenged, inspired, motivated, and truly appreciated.
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On your visit to The Loft, we promise our friendly and professional team will greet you and offer you a beverage or snack and a place to sit and relax. Our hope is that you leave feeling like the babe you are.
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See you soon, XO!